<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-20317000</id><updated>2011-06-06T19:49:41.677-04:00</updated><title type='text'>Marketing Tips for Professionals</title><subtitle type='html'>Savvy advice for attorneys and accountants interested in strengthening their client relationships, growing their businesses, and creating long-term results in their firms.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>11</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-20317000.post-114359784415987419</id><published>2006-03-28T20:53:00.000-05:00</published><updated>2006-03-28T21:04:04.213-05:00</updated><title type='text'>It's a good cause...</title><summary type='text'>For many of our clients and friends, you already know.  My daughter, Sophia, was born 8 weeks prematurely weighing 2 lbs and 2 ounces.  She spent the first 5 weeks of her life in the NICU and is now 7 months old.  My husband and I know that our little girl is as healthy and fiesty as she is because of the amazing medical care she received.  Much of the research regarding preemie babies is funded </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/114359784415987419/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=114359784415987419&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114359784415987419'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114359784415987419'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/03/its-good-cause.html' title='It&apos;s a good cause...'/><author><name>The Yeagers</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-114342370017550470</id><published>2006-03-26T20:40:00.000-05:00</published><updated>2006-03-26T20:41:40.213-05:00</updated><title type='text'>The blog is moving</title><summary type='text'>In January, we moved to new space with two other companies - 2D9 and Top Dead Center Design.  TDCD recently launched a new blogsite for all of us to use.  This blog will be abandoned and all postings will happen at our new blogsite - http://www.suitec.net.  Please visit us there!</summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/114342370017550470/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=114342370017550470&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114342370017550470'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114342370017550470'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/03/blog-is-moving.html' title='The blog is moving'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-114193776313401624</id><published>2006-03-09T15:40:00.000-05:00</published><updated>2006-03-09T15:56:03.150-05:00</updated><title type='text'>It's Not Just About The Money</title><summary type='text'>Laura, one of my friends, mentors, and colleagues, suggested I write about something that recently put a very large, very angry bee in my bonnet. Those who know me know that a pet peeve of mine are companies that try to be everything to everyone. I 've written about it, gotten on my soapbox, and if I could, I'd pass out pamphlets door-to-door on why you shouldn't do it. Perhaps because Jennifer </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/114193776313401624/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=114193776313401624&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114193776313401624'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/114193776313401624'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/03/its-not-just-about-money.html' title='It&apos;s Not Just About The Money'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113959921092285448</id><published>2006-02-10T14:03:00.000-05:00</published><updated>2006-02-10T14:20:10.933-05:00</updated><title type='text'>Event Hangover</title><summary type='text'>Right Angle hosted our first Open House with new roommies Top Dead Center Design and 2D9 yesterday.  As always, I have an "event hangover" today - along with a list of the successes and not-so-much successes. Our Open House firmly fell on the side of successful, but that's not to say we did everything right.  This brings me to the subject of today's blog. While you're still recovering from your </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113959921092285448/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113959921092285448&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113959921092285448'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113959921092285448'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/02/event-hangover.html' title='Event Hangover'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113884282736674239</id><published>2006-02-01T19:58:00.000-05:00</published><updated>2006-02-01T20:15:23.670-05:00</updated><title type='text'>My "duh" moment</title><summary type='text'>You ever have one of those days where an issue you've been grappling with suddenly becomes crystal clear? It's so clear you are almost blinded by it? And you finally find the words to sum up the issue? I had one of those days earlier in the week and thought I would share it with you - at the risk of stepping on Laura Posey's toes (who writes a blog directed at business owners and salespeople). </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113884282736674239/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113884282736674239&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113884282736674239'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113884282736674239'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/02/my-duh-moment.html' title='My &quot;duh&quot; moment'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113830423901948356</id><published>2006-01-26T14:25:00.000-05:00</published><updated>2006-01-26T14:37:19.030-05:00</updated><title type='text'>What "Value Added" Really Means</title><summary type='text'>Lots of firms throw out all of their "value added" services these days. Most clients don't know, or care, what they mean.To me, VALUE ADDED means that I, as the client, am getting something extra for the money I'm already paying. It's like getting a banana split when you were only expecting a single solitary scoop of vanilla ice cream.One of the ways professionals can add value to their </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113830423901948356/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113830423901948356&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113830423901948356'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113830423901948356'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/01/what-value-added-really-means.html' title='What &quot;Value Added&quot; Really Means'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113813762725479598</id><published>2006-01-24T16:12:00.000-05:00</published><updated>2006-01-26T14:39:19.053-05:00</updated><title type='text'>Price-Sensitive</title><summary type='text'>One of our clients recently received a bill from an attorney. We were talking about cash flow, and he casually mentioned that he had gotten what he felt was an "outrageous" bill from his corporate attorney. I probed a little deeper, and found out that basically this attorney's invoice had a single line in it, called "legal services", an hourly rate and the total amount being billed. I remarked, "</summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113813762725479598/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113813762725479598&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113813762725479598'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113813762725479598'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/01/price-sensitive.html' title='Price-Sensitive'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113692118309080309</id><published>2006-01-10T14:18:00.000-05:00</published><updated>2006-01-10T14:26:23.096-05:00</updated><title type='text'>Portrait of Success.</title><summary type='text'>Today Jennifer and I had lunch with two friends who are also sometime clients of ours.  They are one of those rare success stories - right off the bat. They are two accountants who left a large regional firm to hang out their own shingle.  Both are talented CPAs - that goes without saying.  What sets them apart is their commitment to their clients and their focus on communication. If you had told</summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113692118309080309/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113692118309080309&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113692118309080309'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113692118309080309'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/01/portrait-of-success.html' title='Portrait of Success.'/><author><name>Right Angle Consulting</name><uri>http://www.blogger.com/profile/11609980774446190328</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='10' src='http://www.rightangleconsulting.com/images/rightangle.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113643059100340561</id><published>2006-01-04T21:50:00.000-05:00</published><updated>2006-01-04T22:11:47.800-05:00</updated><title type='text'>Stupid Things To Say To A Referral Source.</title><summary type='text'>Recently I had been "virtually" introduced to a company that provides a complementary service for marketing consultants. I won't be specific about the service for fear of hurting this particular company's feelings, but suffice to say, there is a lot of cross-referral potential between my company and theirs. Nearly every client we work with needs this company's services.The "virtual" introduction </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113643059100340561/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113643059100340561&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113643059100340561'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113643059100340561'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2006/01/stupid-things-to-say-to-referral.html' title='Stupid Things To Say To A Referral Source.'/><author><name>Cristina</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='http://www.rightangleconsulting.com/dev5/images/Cristina.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113590522696120913</id><published>2005-12-29T19:59:00.000-05:00</published><updated>2005-12-29T20:13:46.963-05:00</updated><title type='text'>Your First Impression Is Your Phone</title><summary type='text'>I recently worked with a firm that had someone answering their phones with the personality of a doorknob. In addition to the stunning personality, the receptionist's fuse took about 2.1 milli-seconds to burn. He had no patience with anyone calling in and populated his monosyllabic responses with deep sighs and a lot of eye-rolls and hand gestures (I even saw him mimic putting a gun to his head </summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113590522696120913/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113590522696120913&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113590522696120913'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113590522696120913'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2005/12/your-first-impression-is-your-phone_29.html' title='Your First Impression Is Your Phone'/><author><name>Cristina</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='http://www.rightangleconsulting.com/dev5/images/Cristina.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-20317000.post-113589054013578833</id><published>2005-12-29T15:51:00.000-05:00</published><updated>2005-12-29T19:47:12.883-05:00</updated><title type='text'>The Power of Research</title><summary type='text'>Recently we've run into a lot of clients who, for whatever reason, woke up one morning and decided they needed a new identity, a new tagline, a new logo or a new service to promote to their clients. Our first question always is, "Why?"Before you rush out to change your image, it is essential to determine the reasons why you want to do this. It's true that logos can get old, stale or outdated, but</summary><link rel='replies' type='application/atom+xml' href='http://professionalservicesmarketing.blogspot.com/feeds/113589054013578833/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=20317000&amp;postID=113589054013578833&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113589054013578833'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/20317000/posts/default/113589054013578833'/><link rel='alternate' type='text/html' href='http://professionalservicesmarketing.blogspot.com/2005/12/power-of-research.html' title='The Power of Research'/><author><name>Cristina</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='http://www.rightangleconsulting.com/dev5/images/Cristina.jpg'/></author><thr:total>0</thr:total></entry></feed>
